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Senior Marketing Advisor, Group Business Products

Posting Date: Aug 9, 2019

Location: Etobicoke, ON, CA, M9C 5P1 Moncton, New Brunswick, CA, E1C 8L3

Company: Medavie Blue Cross

For over 75 years, Medavie Blue Cross has been a leading health and wellness partner for individuals, employers and governments across Canada. We are proud to be a not-for-profit organization dedicated to giving back to the communities where we live and work, and to ensuring our employees thrive in our award-winning, collaborative culture. We are one of Canada’s Most Admired Corporate Cultures and are recognized as a Caring Company, a designation for national leaders in community investment and social responsibility.

 

Our team of 2,100 professionals work across six provinces. We excel by living our shared values of being caring, accountable, responsible, innovative and community-minded. We’re committed to ensuring the health and wellness of our employees and their families, along with personal and professional growth, through a variety of programs and support at all levels of our organization.

 

Along with Medavie Health Services, we are part of Medavie — a national health organization with over 6,400 employees. Together, our mission is to improve the wellbeing of Canadians. 

 

Job Title: Senior Marketing Advisor, Group Business Products
Department: Corporate Communications and Marketing
Competition: 5127
Internal/External: Internal/ external
Employment Type: Permanent, Full Time
Location: Toronto or Moncton
Salary: Competitive Compensation and Benefits Package
Reports To: Manager

 

We’re looking to add a talented marketing professional to our dynamic team. Are you a self-starter with a passion for marketing? Can you juggle multiple projects with ease? Are you inherently curious, constantly learning and actively using data to drive decisions? Can you wow a crowd with your amazing presentation skills? If so, we want to hear from you!

 

What this role is about:

As Senior Marketing Advisor, Group Business Products, you will be responsible for working with the senior product leaders to develop and execute strategies to support our growth and retention initiatives. This will include creating integrated strategic marketing plans that consist of business and industry relations as well as product positioning and go-to- market strategies, including digital, that promote our products while raising awareness for our brand and value proposition.

Your responsibilities will include:

  • Lead the creation of compelling product marketing collateral to promote our value proposition as you liaise with the product and sales teams while leveraging the broader marketing and communications team as well as external agency partners
  • Use your digital expertise to identify new and innovative marketing campaigns that leverage new channels and thought leadership opportunities
  • Leverage measurement tools, including A/B testing and analytics, to strengthen our messaging and maximize the value and exposure of our marketing investments
  • Work collaboratively with the product management division to ensure ongoing, timely and effective material development for internal sales training and broker education
  • Accountability for the ongoing development, maintenance and enhancements to all broker and consultant communication material and activities
  • Effectively collaborate with your Individual Marketing counterpart to identify synergies and opportunities
  • Become a student of the business, attending key internal meetings to better understand your stakeholder audience and gather and share competitive intelligence, within our industry and beyond, to inform the overall strategy and recommendations

 

Our team’s responsibilities

The Corporate Marketing and Communications team is responsible for enterprise and line of business marketing, communications strategies, and activities including public, social and media relations, issues management, corporate branding, internal communications, digital marketing and communications, community relations, corporate events and the development and production of marketing and communications materials for group and individual health benefits products, government administered programs and selected activities for Medavie Health Services and Blue Cross Life. 

 

What are we looking for?

Education: Post-secondary education in marketing discipline or sufficient marketing and communications development knowledge and experience.

Work Experience: Minimum 5 years of previous experience in developing and executing marketing plans, ideally within a corporate environment or through work with corporate clients.

Other Qualifications:

  • Team player – as a team we are 100% invested in the success of one another. As a team member, you will need to be comfortable supporting and being supported by your team
  • Creative – you think differently.  You think about “what if…” and can communicate your great ideas
  • Digital acumen – you are always learning about new technology and you know how to leverage innovations such as mobile devices, social media and web and e-commerce platforms to drive engagement and revenue
  • Writing – you don’t have to be able to write a novel but you should be comfortable writing  a first draft material including business focused content, event descriptions or marketing collateral
  • Detail oriented
  • Negotiation is part of your language– whether it is negotiating timelines, approach or vendor pricing you are comfortable having conversations with the intent of finding amicable solutions
  • Thrive in a fast paced environment
  • Enjoy a variety of work and can change gears quickly
  • Problem solver -  you are curious by nature and have the drive to see projects through to completion
  • Experience in B2B and/or insurance industry is considered a strong asset

Computer Skills: Proficiency in Microsoft Office. 

Language Skills: Bilingualism (French and English) is considered an asset, but not required, for this position.

 

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005  and the Ontario Human Rights Code, Medavie Blue Cross will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities.  If selected to participate in the recruitment, selection and/or assessment process, please inform Medavie Blue Cross Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.  All personal information is collected under the authority of the Municipal Freedom of Information and Protection of Privacy Act.

We would like to thank all candidates for expressing interest.  Please note only those selected for interviews will be contacted.

Medavie Blue Cross is an equal opportunity employer.

 

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