Share this Job

UX Writer

Posting Date: Jan 7, 2021

Location: Moncton, New Brunswick, CA, E1C 8L3 Dartmouth, Nova Scotia, CA, B3J 3C6

Company: Medavie Blue Cross

For over 75 years, Medavie Blue Cross has been a leading health and wellness partner for individuals, employers and governments across Canada. We are proud to be a not-for-profit organization dedicated to giving back to the communities where we live and work, and to ensuring our employees thrive in our award-winning, collaborative culture. We are one of Canada’s Most Admired Corporate Cultures and are recognized as a Caring Company, a designation for national leaders in community investment and social responsibility.


Our team of 2,100 professionals work across six provinces. We excel by living our shared values of being caring, accountable, responsible, innovative and community-minded. We’re committed to ensuring the health and wellness of our employees and their families, along with personal and professional growth, through a variety of programs and support at all levels of our organization.


Along with Medavie Health Services, we are part of Medavie — a national health organization with over 6,400 employees. Together, our mission is to improve the wellbeing of Canadians. 


Job Title: UX Writer
Department: External Facing Applications 
Competition: 11382
Internal/External: Internal/ External
Employment Type: Full time, permanent 
Location: Moncton or Dartmouth
Salary: Competitive Compensation and Benefits
Reports To: Manager, User Experience
Closing Date: January 24, 2021



We’re looking for a creative and analytical UX writer who can use data and evidence to give our users the content they need, at the time they need it, and in a way that makes sense to them.

As a member of our growing Digital Experience team, you’ll join a supportive group of UX professionals dedicated to creating engaging experiences for users of our digital products. You’ll be responsible for helping audiences understand and use our websites and apps, as well as our products and services, through careful crafting of web copy and UI microcopy. With a strategic and user-focused mindset, you won’t just fill content gaps after a digital product has been designed, but are expected to be deeply involved in the design of the experience itself.


This is not a job writing editorial copy. This is first and foremost a role about collaboration: you’ll work with UX strategists to uncover end user needs, preferences and challenges; with colleagues from across the business to understand content requirements, business objectives and existing narratives; and with UX designers to jointly create the user experience. You’ll review and adapt online copy to ensure it tells our users everything they want and need to know—in a way that’s simple, well-crafted, and meets brand standards. You’ll write clear, concise microcopy for UIs that help people use our digital tools or understand the complex concepts our business entails. And, you’ll help us improve existing content through analysis, testing and iteration.


This might be a good role for you if:

  • You’re not just a great writer, but a versatile one: you can adopt the right tone for the situation using the defined voice for the brand.
  • You understand people: you have an interest in behavioural science, psychology and sociology.
  • Your creativity is grounded in deep analysis: you have great ideas, but they’re backed by research and testing.
  • You have a user-centric mindset: your own preferences don’t matter—nor do anyone else’s, other than the person at the other end of the screen.
  • You’re curious and self-driven: you can figure out what needs to be done—and then do it.


Your everyday with us will consist of:

  • Collaborating with business to understand content requirements and business goals for websites, apps, and digital projects, and proposing user-focused solutions.
  • Reviewing and adapting existing digital copy to ensure it creates a positive user experience, meets defined UX and brand standards, and accomplishes business goals.
  • Crafting succinct, meaningful copy for UIs that help users understand our technology or our business—such as navigational menus, error and success messages, form and button labels, tooltips, onscreen prompts, screen headings, FAQs, and more.
  • Ensuring web content is well-structured, can be easily found, and improves SEO through taxonomy and metadata design, site hierarchy and navigational analysis, standard nomenclature, etc.
  • Analyzing, testing and iterating website content to improve the user experience using remote usability testing, A/B experimentation, and more.
  • Ensuring website content is kept accurate and timely by establishing guidelines, identifying content gaps, and collaborating with business areas to refresh content.


What you need to succeed:

  • Top-notch writing, editing and proofreading skills.
  • Three or more years of experience in UI/UX writing, digital content design, or related UX work (portfolio required).
  • Post-secondary degree in English, Journalism or other relevant field.
  • Thorough understanding of standard UX principles and UX writing techniques.
  • Experience using common web CMS platforms to create and publish web content.
  • Familiarity with user insights/user testing/CRO platforms (e.g. Hotjar, Google Optimize, Userlytics, etc.) is a plus.
  • Well-honed interpersonal skills to negotiate priorities and deliverables, resolve conflicts, and communicate clearly and professionally.
  • Solid organizational skills and a cool head to cope with rapidly changing information, coordinate multiple projects at once, and meet deadlines.
  • Fluent in English, with at least a basic understanding of French; solid bilingualism is a plus.


Please provide a portfolio of recent work for websites or other digital formats.


We would like to thank all candidates for expressing interest.  Please note only those selected for interviews will be contacted.

Medavie Blue Cross is an equal opportunity employer.

Job Segment: User Experience, Technology